1PC Fashion jewelry Free

Music Band Bracelets

460394622-taylor-swift-performs-onstage-during-iheartradio-jinglePhoto by Kevin Kane/Getty Images for iHeartMedia

Taylor Swift’s 1989 tour has thus far featured quite a few surprises, including appearances from members of the U.S. Women’s World Cup soccer team, a Lorde cameo, and an unexpected duet with The Weeknd. But perhaps the most magical touch: upon entering the concert, every fan gets an LED wristband—a translucent silicone bracelet that lights up and changes color perfectly in time to the music. Their integration into the show was so striking that New York magazine’s Lindsay Zoladz even wondered if perhaps Swift was controlling the wristbands with her mind.

Not quite. They’re actually designed by a company called PixMob, which uses infrared transmitters to allow the bracelets, which can also be fitted with an RFID (Radio-Frequency Identification) chip, to be synced to each show’s music, lighting, and even the movement of people in the crowd (the bracelets are also motion-sensitive).* Slate spoke to PixMob’s commercial director, Jean-Olivier Dalphond—who is strictly forbidden from divulging any specifics of his contract with Taylor Swift—but was able to break down how the wristbands work.

So how do these bracelets magically flash in time to the beat of Taylor Swift’s music?

We use infra-red light, which is essentially the technology that’s in your remote control. It’s very simple but very powerful—think of it as installing a very powerful set of remote controls around the stadium, and then sending a signal that triggers the lighting. We use, essentially, invisible light to create visible light, and to synchronize people with each other.

We want to make an object that feels like magic, so there’s no button, there’s nothing to activate—it will just turn on at some point. We want to surprise you.

pixmobbraceletsPixMob

Who coordinates when the wristbands flash?

We are integrated into the production, so whoever uses PixMob decides what they want to do with it. We leave it to the creativity of the client to work with.

The light is controlled by the main lighting board.

What was the first show you ever worked on?

And then you decided to try bracelets?

What we did with Cirque de Soleil was a poncho. We did the poncho, then we did the PixMob balls for Arcade Fire, then we did little helicos that dropped from the sky, and eventually we went to the wristband. We went from the big form-factor to something that was possible to wear easily and comfortably in public. With technology, it’s a little bit like how you start with the phone in the 1980s—it was giant. Now [a phone] can be very small and fit in your pocket. So we started with bigger objects and then made it smaller and smaller and smaller.

Did you hear the news story about the three girls who got into a car accident after a Taylor Swift concert and used their PixMob wristbands to attract help?

Everybody in the office was like, wow, that’s a great story. We don’t wish that on anyone, but we’re glad that the situation ended well.

YOU MIGHT ALSO LIKE
FROZEN Loom Band Bracelet How to make
FROZEN Loom Band Bracelet How to make
How to make a ladder rubber band bracelet with the rainbow
How to make a ladder rubber band bracelet with the rainbow ...
DIY BAND MERCH! T-Shirts, Band Bracelets, Chokers
DIY BAND MERCH! T-Shirts, Band Bracelets, Chokers
Share this Post

Related posts

Band music PDF

Band music PDF

MAY 27, 2020

The aim of PDF MUSIC is to provide music which is playable by Community Bands where standards of players may vary considerably…

Read More
First Aid Kit music band

First Aid Kit music band

MAY 27, 2020

Sisters Klara and Johanna Söderberg, who together comprise the group First Aid Kit, have made sparkling, bright-eyed folk-pop…

Read More